Minimarket is a Swedish clothing label designed by the three sisters Sofie, Pernilla and Jennifer Elvestedt. The trio was selected by Swedish Elle and H&M to be the best new designer label of the year 2006. The design philosophy is based on using opposites for perfect balance. It’s proper contra sensual, comfortable combined with extravagant. The three sisters all vary widely in taste and style and it’s the inspiration in finding a unifying path in design that inspires the group.
